Business Challenge

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BenQ wanted to introduce its programming monitor to Indonesia's developer community in a way that went beyond traditional product promotion. 

 

Rather than simply showcasing product specifications, the objective was to create an environment where developers could experience the monitor firsthand, exchange ideas with industry peers, and learn practical AI productivity techniques relevant to their daily work.
 

The event was designed to strengthen BenQ's relationship with the local developer ecosystem while increasing awareness of its programming monitor among software engineers and technology enthusiasts.

Our Strategy
 

Instead of organizing a conventional product launch, Connectech designed a community-led experiential marketing event that combined technical knowledge sharing, networking, and hands-on product experience.

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By partnering with developer communities and creating opportunities for direct interaction with the product, we helped BenQ build credibility through authentic experiences rather than traditional advertising.
 

Our Approach

Community Partnership

• Collaborated with Google Developer Student Club and multiple Indonesian developer communities to attract a highly relevant technical audience.

• Activated community partners through social media, Facebook Groups, Telegram, and WhatsApp communities.

Event Planning & Execution

• Designed and managed an intimate developer networking event focused on AI productivity and modern software development.

• Curated speakers and discussion topics aligned with developers' interests while naturally introducing BenQ's programming monitor.

Hands-on Product Experience

• Created opportunities for participants to experience the programming monitor directly during the event.

• Encouraged conversations between developers, speakers, and the BenQ team through networking sessions and live demonstrations.
   

Multi-channel Promotion

• Promoted the event across Connectech's social media channels and website while leveraging community partner publications to expand reach.
   

Connectech's Role

• Event Strategy

• Community Marketing

• Community Partnership Management

• Speaker Coordination

• Event Promotion

• Social Media Campaign

• Website & Content Promotion

• Event Management

• Post-event Reporting

Results

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The event successfully brought together developers and technology enthusiasts in a collaborative learning environment where participants could experience BenQ's programming monitor while discussing AI productivity and software development.
 

The campaign demonstrated how community-driven experiences can generate meaningful engagement for technology products that benefit from hands-on interaction.

Key Insights
 

One of the most valuable outcomes came from participant feedback. Many attendees highlighted the opportunity to gain practical AI insights, expand their professional network, and experience the monitor directly rather than learning about it through advertisements alone.

 

Several participants also suggested future events featuring technical demonstrations, workshops, and career-focused sessions, reinforcing the value of community-based learning experiences.

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Community distribution also proved highly effective. Nearly half of participants discovered the event through Connectech's own channels, while developer communities contributed significantly to expanding awareness beyond BenQ's existing audience.

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Connectech Insight

Technology products become more memorable when people can experience them in context rather than simply hearing about their features. For developer audiences, trust is built through education, peer conversations, and hands-on experience, and not product advertising alone. 

 

This project reinforced one of Connectech's core principles: ​

 

Communities don't just amplify technology brands. They create environments where people can genuinely experience, evaluate, and trust them.